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Creative Motion Design is a hybrid of graphic design, animation and filmmaking that is highly prevalent in today’s design world. Television and film title sequences, commercials, web advertising and intros, and billboards use motion design to communicate messages. The trend toward moving graphic design media is taking over areas that were once seen as non-moving such as posters, brochures and newspapers.
There are several ways of defining Creative Motion Design. Jon Krasner, who wrote Motion Graphic Design- Applied History and Aesthetics, defines it as “designing in time and space.” Shane RJ Walters, author of Onedotzero, Motion Blur2, Multidimensional
Imagemakers refers to it as “digital moving image”.
Creative Motion design uses formal design principles such as repetition, balance, tension, symmetry, asymmetry, scale, texture, shape, color and light. It encompasses the composing of type with the use of typeface classifications, hierarchy, and alignment,
weight, kerning, leading and tracking. Cinematic techniques of storytelling and timebased
progression are used, as well as, animation techniques such as key framing and interpolation. The disciplines of design, typography, filmmaking, and animation are
intertwined.
Creative Motion Design is used in broadcast, web, environmental graphics, DVD’s, film, kinetic signage, games, and PDA’s. One sees Motion Design in commercials, title sequences, music videos, DVD interfaces, LED billboards, on websites, and on cell phones. Short form entertainment seen on web venues like You Tube and Vimeo has contributed to the prominence of Motion Design. As Shane RJ Walter points out, “There is a rise in demand and a real appetite for nanotainment. This rise is matched by the increasing number of outlets where short-form work can be viewed online, in galleries, festivals, to planes, trains an on our mobile/cell phones.” The term nanotainment refers to entertainment that is short in duration and small in size, like videos seen on YouTube. The goal of motion design is to communicate a message over time and these forms of media are the vessels for this communication.
The actual genesis of motion graphics as an industry term is not formally defined. David Robins says in his forward for the book Motion Design, that 1995 is a year that had “the
There are several ways of defining Creative Motion Design. Jon Krasner, who wrote Motion Graphic Design- Applied History and Aesthetics, defines it as “designing in time and space.” Shane RJ Walters, author of Onedotzero, Motion Blur2, Multidimensional
Imagemakers refers to it as “digital moving image”.
Creative Motion design uses formal design principles such as repetition, balance, tension, symmetry, asymmetry, scale, texture, shape, color and light. It encompasses the composing of type with the use of typeface classifications, hierarchy, and alignment,
weight, kerning, leading and tracking. Cinematic techniques of storytelling and timebased
progression are used, as well as, animation techniques such as key framing and interpolation. The disciplines of design, typography, filmmaking, and animation are
intertwined.
Creative Motion Design is used in broadcast, web, environmental graphics, DVD’s, film, kinetic signage, games, and PDA’s. One sees Motion Design in commercials, title sequences, music videos, DVD interfaces, LED billboards, on websites, and on cell phones. Short form entertainment seen on web venues like You Tube and Vimeo has contributed to the prominence of Motion Design. As Shane RJ Walter points out, “There is a rise in demand and a real appetite for nanotainment. This rise is matched by the increasing number of outlets where short-form work can be viewed online, in galleries, festivals, to planes, trains an on our mobile/cell phones.” The term nanotainment refers to entertainment that is short in duration and small in size, like videos seen on YouTube. The goal of motion design is to communicate a message over time and these forms of media are the vessels for this communication.
History of Creative Motion Design
The actual genesis of motion graphics as an industry term is not formally defined. David Robins says in his forward for the book Motion Design, that 1995 is a year that had “the
Creative blog
Creative blog (a blend of the term "web log") is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.Most blogs ar...
