digital entertainment experience through Creative's hardware, software applications and services. Finding the perfect balance between form and function, Creative strives for every product to be a sensory feast for the eyes and ears.

Creative is expanding the power of the personal computer with a wide range of interactive PDE products that comprises MP3 players, portable media centers, multimedia speakers and headphones, digital and web cameras, graphics solutions, revolutionary music keyboards and PC peripherals.

These products and solutions are marketed to consumers and system integrators through a worldwide distribution network that includes traditional marketing channels, original equipment manufacturers (OEMs) and the Internet.

Creative's product innovations have won numerous international awards and accolades throughout the years. The more recent and notable awards include the Consumer Electronics Show "Best of CES" awards for four consecutive years for Prodikeys PC and music keyboard (2003), ZEN Portable Media Centre (2004), ZEN MicroPhoto MP3 player (2005) and ZEN Vision:M MP3 player (2006). The ZEN Micro MP3 player also won the Ziff Davis Media "Best of DigitalLife 2004" award.

Creative has also set new audio standards with the launch of its latest Xtreme Fidelity (X-Fi) audio platform. The cutting-edge technology has gained wide industry recognition and was selected by Popular Science as the "Best of What's New in Home Entertainment" in 2006 for bringing outstanding audio quality to MP3 music.

Creative has forged partnerships with some of the industry's top technology companies and developers worldwide, fortifying our strength and leadership in product innovation and research & development. Creative also made strategic investments in a number of US-based companies.