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ZEN Wav
The ZEN Wav was released on May 25, 2007. The flash-based player has built-in stereo speakers and supports the MP3, WMA, and WAV formats. It is the first player in the ZEN line to have the following features: a 16-bit color screen, unlike other ZEN players, which are 8-bit; a battery life of 30 hours (20 with the speakers), which was the longest than any previous ZEN player; the ability to read e-books; and the ability to show 3 different time zones "at a glance". The ZEN Wav comes in capacities of 2 and 4 GB.
About hardware:
Most models are built with Texas Instruments's TMS320DA25x ARM architecture and digital signal processor that makes up the CPU, while the operating system used is Texas Instruments DSP/BIOS. The peripheral circuits take care of all media decoding without any accelerator chips. The touchpads are managed by Synaptics controllers.
The newer ZEN players uses SigmaTel's STMP3700 ARM, described to be "designed specifically for portable devices".Nucleus RTOS makes up the base of their OSes.
Marketing campaign:
In November 2004, Creative Labs announced a $100 million marketing campaign to promote their digital audio products, including the ZEN range of MP3 players. In particular, the company was heavily publicizing the Zen Touch and ZEN Micro. These two products had been featured in an increasing number of television commercials, print ads, and urban billboards.
Many celebrities were seen with the ZEN Micro, including Paris Hilton, pop group Maroon 5 and Aerosmith's Steven Tyler.
Creative brochure
About Brochure:A brochure (also referred to as a pamphlet) is a type of leaflet. Brochures are most commonly found at places that tourists frequently visit, such as museums, major shops, and tourist information. Brochure racks or stands may suggest visits to amusement parks and other points of interest. Another type of brochure is interpersonal brochures, which are brochures based on other peopl...
