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featuring adult content or socially offensive material, and they may also exclude publishers that already feature too many advertisements.
If your site gets a good deal of traffic, more than 100,000 impressions per month, then you should be able to join a good banner network's CPM program. If you have a smaller site, you should look into banner network click-through programs, which tend to have lower minimum traffic requirements. You probably won't make much money in a click-through program, however, because you are only paid when visitors actually click on the banner, which is very seldom (typically, less than 1 percent of the people who see a banner will click on it).
Once you've joined as a publisher, banner networks operate very similarly to banner exchange programs. You put a piece of HTML code in the ad space on your site and the banner network takes care of the rest. They place banner ads they feel fit your site and track the relevant impressions or click-throughs so you will be paid correctly. As with exchange programs, you will probably end up with unsuitable banner ads on your site from time to time, and you won't get a whole lot of control over the process.
How much money might you make through a banner ad network? Most networks are selling "run of site" ads to advertisers, and they are getting something like a $5 CPM rate for the ads. Then the network takes between 30% and 50% of the $5 as its cut. Therefore, you might expect to earn something like 0.3 cents per impression that appears on your site, or a $3 CPM rate. If your site generates 100,000 impressions per month, you can expect to receive a check for $300 every month.
If you are getting paid per click, you might receive anywhere from 3 cents to 20 cents per click. 5 cents might be a typical average. If you get a 1% click rate and you have 100,000 impressions per month, that means that you might expect to receive $50 per month.
Selling Space Yourself
If you want total control over the banner ads that appear on your site, you may want to recruit advertisers yourself. There are many more sites on the Web that want to sell ad space than there are advertisers, so you need to have a fairly impressive site to go this route. The things that impress advertisers are high traffic and specialized content, because
If your site gets a good deal of traffic, more than 100,000 impressions per month, then you should be able to join a good banner network's CPM program. If you have a smaller site, you should look into banner network click-through programs, which tend to have lower minimum traffic requirements. You probably won't make much money in a click-through program, however, because you are only paid when visitors actually click on the banner, which is very seldom (typically, less than 1 percent of the people who see a banner will click on it).
Once you've joined as a publisher, banner networks operate very similarly to banner exchange programs. You put a piece of HTML code in the ad space on your site and the banner network takes care of the rest. They place banner ads they feel fit your site and track the relevant impressions or click-throughs so you will be paid correctly. As with exchange programs, you will probably end up with unsuitable banner ads on your site from time to time, and you won't get a whole lot of control over the process.
How much money might you make through a banner ad network? Most networks are selling "run of site" ads to advertisers, and they are getting something like a $5 CPM rate for the ads. Then the network takes between 30% and 50% of the $5 as its cut. Therefore, you might expect to earn something like 0.3 cents per impression that appears on your site, or a $3 CPM rate. If your site generates 100,000 impressions per month, you can expect to receive a check for $300 every month.
If you are getting paid per click, you might receive anywhere from 3 cents to 20 cents per click. 5 cents might be a typical average. If you get a 1% click rate and you have 100,000 impressions per month, that means that you might expect to receive $50 per month.
Selling Space Yourself
If you want total control over the banner ads that appear on your site, you may want to recruit advertisers yourself. There are many more sites on the Web that want to sell ad space than there are advertisers, so you need to have a fairly impressive site to go this route. The things that impress advertisers are high traffic and specialized content, because
Creative destruction
Creative destruction is an economic theory of innovation and progress, introduced by German sociologist Werner Sombart and elaborated and popularized by the Austrian economist Joseph Schumpeter.In Capitalism, Socialism and Democracy, Schumpeter popularized and used the term to describe the process of transformation that accompanies radical innovation. In Schumpeter's vision of capitalism, inno...
