The Launch of the New PUMA Speedcat: A Successful Project Signed CREATIVELEMENT
The new PUMA Speedcat has finally arrived in AW-Lab stores, and we at CREATIVELEMENT are proud to have contributed to the success of this launch with a bespoke production that best enhances the shoe’s iconic design.
The PUMA and AW-Lab Collaboration.
PUMA, a reference brand in the sportswear world, chose AW-Lab as its partner for the launch of the Speedcat, a sneaker that combines style, comfort and performance. Our task was to translate the product’s identity into a scenic display capable of attracting attention and sticking in customers’ memories.
The CREATIVELEMENT Project
For this project, we took care of every detail:
- Custom Design: We collaborated with the AW-Lab team to fully understand the philosophy behind the Speedcat and translate it into a set design that combined aesthetics and functionality.
- Innovative Manufacturing: Cutting-edge materials were used to create dynamic and engaging installations that enhance the product in every aspect. These include 3D-effect molded polystyrene elements and premium finishes.
- Suspended and Dynamic Elements: To maximize visual impact, we created suspended structures that simulate movement and lightness, hallmarks of the Speedcat.
- Sustainability and Efficiency: In line with our corporate values, the project was carried out using sustainable materials and low environmental impact techniques.
The Impact on the Point of Sale
The design by CREATIVELEMENT transformed the AW-Lab stores into true immersive experiences, capable of engaging customers and effectively communicating the PUMA brand message. The result was an extraordinary success, both in terms of aesthetics and functionality.
Conclusion
This project represents another important milestone for CREATIVELEMENT. Our mission is to turn every idea into reality, creating fittings that leave a mark. Collaborating with prestigious brands such as PUMA and AW-Lab not only pushes us to continuously improve, but also allows us to better express our creativity and expertise.
If you would like to find out more about our projects or collaborate with us, please contact us! We are ready to shape your ideas.
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