Project: Christmas Showcase – Roy Rogers
The magic of Christmas comes to life with this series of window displays created for Roy Rogers, designed to evoke childhood memories and celebrate the holiday atmosphere with a touch of authenticity and warmth. The displays were curated at stores in Florence, Forte dei Marmi, Padua and Bologna, ensuring a coordinated identity and strong visual impact at each location.
Project features:
- Theme “The Christmas Club”: The concept is inspired by the Christmas tradition, combining playful and vintage elements to create a nostalgic and engaging visual experience.
- Richly detailed scenery: Plush puppets, wooden sleighs, Christmas balls, and toys combine harmoniously to fill the scene with striking details.
- Original display: Roy Rogers jeans take center stage, creatively presented through a “claw machine” reminiscent of classic fairground games.
- Warm and welcoming color palette: Red, gold and natural tones that convey the Christmas spirit, enhancing the brand’s details and products.
- Strategic lighting: The use of LED lights around the perimeter of the frame creates a theatrical effect, drawing the eye and perfectly framing the display case.
The result:
A display that captures the attention of passersby and tells the story of Christmas in a unique way, enhancing the Roy Rogers brand and transforming the windows of stores in Florence, Forte dei Marmi, Padua and Bologna into true Christmas attractions.
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