Escalators are vertical communication tools: every passage can become visual branding, corporate storytelling, or an emotional campaign. Customizing them is a strategic choice.
What is an escalator?
An escalator is a continuous mechanical transport system composed of steps connected in a loop that moves on rails. It is primarily used in shopping centers, stations, airports, and large public buildings to facilitate movement from one floor to another. Beyond its practical function, the escalator occupies a highly visible and repeatedly traversed space, making it a perfect medium for visual communication and branding.
Main advantages
- Guaranteed and repeated visibility.
- Engagement of distracted or moving audiences.
- Enhancement of events, promotions, or brand identity.
Customization techniques
- Non-slip stickers printed with key messages.
- Integrated LED lighting on the sides.
- Seasonal or thematic decorations that are easily replaceable.
Safety and materials
- Fire-resistant, durable, certified materials.
- Layout that does not interfere with mechanics or safety.
- Possibility of quick removal for graphic changes.
Choose Creativelement
Escalators can become creative vehicles for your message. With CreativeElement, you transform a simple movement into a memorable experience.
What are you waiting for? Contact us now.
Leave a Reply