Roy Roger’s

Premium Window

The magic of Christmas comes to life in the window displays created for Roy Roger’s, designed to evoke childhood memories and celebrate the festive spirit with warmth and authenticity.
nstalled at the Florence, Forte dei Marmi, Padua, and Bologna stores, the Christmas Club concept combines playful and vintage elements: plush toys, wooden sleighs, ornaments, and other details create a richly layered scenography, while Roy Roger’s jeans are creatively showcased through a claw machine display.
A warm palette of reds, golds, and natural tones, together with strategic LED lighting, enhances the brand and transforms each window into a unique holiday attraction.