New Balance x AW LAB

Premium Window

The display captures the essence of the collection, designed to guide the eye through a visual narrative that celebrates urban style and everyday comfort.

The defining element of the window display is the strategic use of teddy fabric to cover the platform and cylindrical supports of varying heights.
This material choice is not merely aesthetic, it creates a sophisticated contrast with the technical, “sharp” lines of the sculptural sole of the New Balance 9060, transforming a simple display into a sensory experience that invites the viewer to linger on the details.