Escalators are vertical communication tools: every passage can become visual branding, corporate storytelling, or an emotional campaign. Customizing them is a strategic choice. What is an escalator? An escalator is…
Optical shop furnishing: functionality and visual comfort
The experience in an optical shop must convey precision, cleanliness and reliability. Furnishing is not just aesthetics, but a means to guide the customer through a journey of discovery, trial and…
Shop furnishing for florists: nature, aesthetics and atmosphere
In a florist’s retail space, every petal speaks, every corner tells a story. The furnishing of a flower shop must convey beauty, freshness, harmony. It is a visual extension of the…
Sports store window display furnishing: energy and visual identity
In a sports store, the window display must be much more than an orderly exhibition of shoes or technical clothing. It is the first visual playing field where the brand showcases…
Sustainable materials for commercial window displays: what to know and why to choose them
In an era where sustainability and environmental responsibility have become central values for brands and consumers, the use of sustainable materials for displays is an increasingly widespread choice in the world…
Concept Store Set Design: What It Involves and Who to Contact
The retail world is evolving rapidly and, with it, the way products are presented to the public. Concept Store Set Designs represent one of the most innovative and engaging trends for…
Store corner setup: how to do it correctly?
Store corner setup represents a winning strategy for enhancing commercial spaces, both within large stores and in smaller retail outlets. A well-designed corner allows you to attract customer attention, create a…
Lighting Design for Shop Windows: What Are They and How Do They Work?
Lighting Design for shop windows is a fundamental element in the world of retail and visual merchandising. It is not just about illuminating a space, but about creating an atmosphere capable…
Rebranding and shop windows: how a display can tell the story of a new beginning
Shop windows are often forgotten as one of the most immediate and visible tools for communicating this change, even though rebranding is a crucial moment in a company’s life: visual identity…
How visual merchandising influences purchasing decisions: data and strategies
In the modern retail world, visual merchandising is no longer just an aesthetic matter: it is a strategic lever that concretely influences customer purchasing decisions. From product placement to lighting, from…