UGG x AW LAB

Launch Zone

For the AW LAB flagship store windows, we created a custom-madeinstallation for UGG, combining design and premium materials. Large-format campaign prints, lacquered MDF product props with RAL finishes, and plexiglass platformcovers with decorative film createa refined aesthetic.Inside the stores, the project comes to life through branded escalator customization, dedicated corners with tailored graphics, and curated internal wall displays, providing an immersive experience and highlighting the brand identity.