PUMA Speedcat: A Launch of Style and Innovation with AW-Lab and CREATIVELEMENT

 

The Launch of the New PUMA Speedcat: A Successful Project by CREATIVELEMENT

The new PUMA Speedcat has finally arrived in AW-Lab stores, and we at CREATIVELEMENT are proud to have contributed to the success of this launch with a custom production that perfectly showcases the iconic design of the shoe.

The Collaboration with PUMA and AW-Lab

PUMA, a leading brand in the sportswear world, chose AW-Lab as a partner for the launch of the Speedcat, a sneaker that combines style, comfort and performance. Our task was to translate the product’s identity into a scenic display capable of attracting attention and leaving a lasting impression on customers.

The CREATIVELEMENT Project

For this project, we took care of every detail:

1. Custom Design: We collaborated with the AW-Lab team to thoroughly understand the philosophy behind the Speedcat and translate it into scenography that combined aesthetics and functionality.
2. Innovative Production: Cutting-edge materials were used to create dynamic and engaging installations, capable of enhancing the product in every aspect. These included shaped polystyrene elements with 3D effects and premium finishes.
3. Suspended and Dynamic Elements: To maximize visual impact, we created suspended structures that simulate movement and lightness, distinctive characteristics of the Speedcat.
4. Sustainability and Efficiency: In line with our company values, the project was realized using sustainable materials and low environmental impact techniques.

The Impact on the Point of Sale

The display by CREATIVELEMENT transformed AW-Lab points of sale into true immersive experiences, capable of engaging customers and effectively communicating the PUMA brand message. The result was an extraordinary success, both in terms of aesthetics and functionality.

Conclusion

This project represents another important milestone for CREATIVELEMENT. Our mission is to transform every idea into reality, creating displays that leave their mark. Collaborating with prestigious brands like PUMA and AW-Lab not only drives us to continuously improve, but also allows us to best express our creativity and expertise.

If you want to discover more about our projects or collaborate with us, contact us! We are ready to give shape to your ideas.

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