{"id":2010,"date":"2022-02-27T08:35:24","date_gmt":"2022-02-27T07:35:24","guid":{"rendered":"https:\/\/www.creative.it\/portfolio\/puma-speedcat-x-aw-lab\/"},"modified":"2026-02-05T08:59:41","modified_gmt":"2026-02-05T07:59:41","slug":"puma-speedcat-x-aw-lab","status":"publish","type":"portfolio","link":"https:\/\/www.creative.it\/en\/portfolio\/puma-speedcat-x-aw-lab\/","title":{"rendered":"Puma Speedcat x AW LAB"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row thb_full_width=&#8221;true&#8221; content_placement=&#8221;bottom&#8221; thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;portfolio-text-bottom&#8221;][vc_column_text css=&#8221;.vc_custom_1768894610724{padding-right: 30px !important;padding-left: 30px !important;}&#8221;]\n<h2>Puma Speedcat x AW LAB<\/h2>\n<h4>Custom Escalator<\/h4>\n<p>The project involved the production and application of adhesive films to visually customize escalator, turning a functional element into an effective visual communication tool.<br \/>\nFrom analyzing the client\u2019s brand identity and adapting the design to the escalator curves, the resultis a unique andengaging customization that enhances the retail space and captures visitors\u2019 attention, creating an immersive experience.[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;2012&#8243; img_size=&#8221;1920&#215;1080&#8243; alignment=&#8221;right&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_single_image image=&#8221;2013&#8243; img_size=&#8221;3840&#215;1728&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;2014&#8243; img_size=&#8221;2400&#215;1472&#8243; alignment=&#8221;right&#8221; css=&#8221;&#8221; el_class=&#8221;mynewone&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;myjo&#8221;][vc_single_image image=&#8221;2015&#8243; img_size=&#8221;1200&#215;1500&#8243; css=&#8221;&#8221;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row thb_full_width=&#8221;true&#8221; content_placement=&#8221;bottom&#8221; thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;portfolio-text-bottom&#8221;][vc_column_text css=&#8221;.vc_custom_1768894610724{padding-right: 30px !important;padding-left: 30px !important;}&#8221;] Puma Speedcat x AW LAB Custom Escalator The project involved the production and application of adhesive films to visually customize escalator, turning a functional element into an effective visual communication tool. From analyzing the client\u2019s brand identity and adapting the design to the escalator&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2011,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-2010","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.creative.it\/en\/wp-json\/wp\/v2\/portfolio\/2010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creative.it\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.creative.it\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.creative.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creative.it\/en\/wp-json\/wp\/v2\/comments?post=2010"}],"version-history":[{"count":0,"href":"https:\/\/www.creative.it\/en\/wp-json\/wp\/v2\/portfolio\/2010\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creative.it\/en\/wp-json\/wp\/v2\/media\/2011"}],"wp:attachment":[{"href":"https:\/\/www.creative.it\/en\/wp-json\/wp\/v2\/media?parent=2010"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creative.it\/en\/wp-json\/wp\/v2\/tags?post=2010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}