{"id":2497,"date":"2026-05-04T10:11:38","date_gmt":"2026-05-04T08:11:38","guid":{"rendered":"https:\/\/www.creative.it\/portfolio\/new-era-x-la-rinascente-turin\/"},"modified":"2026-05-04T12:32:14","modified_gmt":"2026-05-04T10:32:14","slug":"new-era-x-la-rinascente-turin","status":"publish","type":"portfolio","link":"https:\/\/www.creative.it\/en\/portfolio\/new-era-x-la-rinascente-turin\/","title":{"rendered":"New Era x La Rinascente Turin"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row thb_full_width=&#8221;true&#8221; content_placement=&#8221;bottom&#8221; thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;portfolio-text-bottom&#8221;][vc_column_text css=&#8221;.vc_custom_1776955968065{padding-right: 30px !important;padding-left: 30px !important;}&#8221;]\n<h2>New Era<\/h2>\n<h4>Corner \u2013 La Rinascente, Turin<\/h4>\n<p>An interior design and visual merchandising intervention aimed at creating an immersive space dedicated to the iconic brand New Era.<\/p>\n<p>The project translates the brand\u2019s sporting heritage into an industrial-contemporary architectural language, seamlessly integrating into the Rinascente context.<\/p>\n<p>The New Era logo takes center stage through a cold-light LED sign that stands out from the wall.[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;2491&#8243; img_size=&#8221;1920&#215;1080&#8243; alignment=&#8221;right&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_single_image image=&#8221;2492&#8243; img_size=&#8221;3840&#215;1728&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1753260603425{margin-right: 0px !important;border-right-width: 0px !important;padding-right: 0px !important;}&#8221; el_class=&#8221;newrow11&#8243;][vc_single_image image=&#8221;2493&#8243; img_size=&#8221;1200&#215;1500&#8243; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;newrow11&#8243;][vc_single_image image=&#8221;2494&#8243; img_size=&#8221;1200&#215;1500&#8243; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;enqualhight&#8221;][vc_single_image image=&#8221;2495&#8243; img_size=&#8221;1200&#215;1500&#8243; css=&#8221;&#8221;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row thb_full_width=&#8221;true&#8221; content_placement=&#8221;bottom&#8221; thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;portfolio-text-bottom&#8221;][vc_column_text css=&#8221;.vc_custom_1776955968065{padding-right: 30px !important;padding-left: 30px !important;}&#8221;] New Era Corner \u2013 La Rinascente, Turin An interior design and visual merchandising intervention aimed at creating an immersive space dedicated to the iconic brand New Era. The project translates the brand\u2019s sporting heritage into an industrial-contemporary architectural language, seamlessly integrating into the Rinascente&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2496,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-2497","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-corner"],"_links":{"self":[{"href":"https:\/\/www.creative.it\/en\/wp-json\/wp\/v2\/portfolio\/2497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creative.it\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.creative.it\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.creative.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creative.it\/en\/wp-json\/wp\/v2\/comments?post=2497"}],"version-history":[{"count":3,"href":"https:\/\/www.creative.it\/en\/wp-json\/wp\/v2\/portfolio\/2497\/revisions"}],"predecessor-version":[{"id":2501,"href":"https:\/\/www.creative.it\/en\/wp-json\/wp\/v2\/portfolio\/2497\/revisions\/2501"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creative.it\/en\/wp-json\/wp\/v2\/media\/2496"}],"wp:attachment":[{"href":"https:\/\/www.creative.it\/en\/wp-json\/wp\/v2\/media?parent=2497"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creative.it\/en\/wp-json\/wp\/v2\/tags?post=2497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}