{"id":2532,"date":"2026-05-04T11:22:51","date_gmt":"2026-05-04T09:22:51","guid":{"rendered":"https:\/\/www.creative.it\/portfolio\/new-balance-x-awlab\/"},"modified":"2026-05-04T12:31:02","modified_gmt":"2026-05-04T10:31:02","slug":"new-balance-x-awlab","status":"publish","type":"portfolio","link":"https:\/\/www.creative.it\/en\/portfolio\/new-balance-x-awlab\/","title":{"rendered":"New Balance x AWLAB"},"content":{"rendered":"
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New Balance x AWLAB<\/h2>\n

Corner – Flagship Stores Milan, Verona, Barcelona<\/h4>\n

The corner is developed as a modular visual merchandising solution, designed to be experienced from all sides, allowing customers to move freely around the display.<\/p>\n

At the heart of the visual communication is the box-style NB metal logo, positioned at the top and featuring integrated lighting. The contrast between the technical metal frame and the warm volumes of the wooden bases helps create a more welcoming retail environment, while evoking the artisanal and premium aesthetic typical of New Balance.<\/p>\n

The integration of double-sided branded graphic panels within the structure ensures clear and consistent communication, guiding customers through the product range.<\/p>\n[\/vc_column_text][vc_empty_space height=”10px”][\/vc_column][vc_column width=”2\/3″][vc_single_image image=”2522″ img_size=”1920×1080″ alignment=”right” css=””][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom”][vc_column][vc_single_image image=”2523″ img_size=”3840×1728″ alignment=”center” css=””][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom”][vc_column width=”2\/3″][vc_single_image image=”2524″ img_size=”2400×1472″ alignment=”right” css=”” el_class=”mynewone”][\/vc_column][vc_column width=”1\/3″ el_class=”myjo”][vc_single_image image=”2525″ img_size=”1200×1500″ css=””][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom”][vc_column width=”1\/3″ css=”.vc_custom_1753260603425{margin-right: 0px !important;border-right-width: 0px !important;padding-right: 0px !important;}” el_class=”newrow11″][vc_single_image image=”2526″ img_size=”1200×1500″ css=””][\/vc_column][vc_column width=”1\/3″ el_class=”newrow11″][vc_single_image image=”2527″ img_size=”1200×1500″ css=””][\/vc_column][vc_column width=”1\/3″ el_class=”enqualhight”][vc_single_image image=”2528″ img_size=”1200×1500″ css=””][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_single_image image=”2529″ img_size=”1200×1500″ css=””][\/vc_column][vc_column width=”2\/3″ el_class=”myjo”][vc_single_image image=”2530″ img_size=”2400×1472″ alignment=”right” css=”” el_class=”mynewone”][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_full_width=”true” content_placement=”bottom” thb_divider_position=”bottom”][vc_column width=”1\/3″ el_class=”portfolio-text-bottom”][vc_column_text css=”.vc_custom_1777889309595{padding-right: 30px !important;padding-left: 30px !important;}”] New Balance x AWLAB Corner – Flagship Stores Milan, Verona, Barcelona The corner is developed as a modular visual merchandising solution, designed to be experienced from all sides, allowing customers to move freely around the display. At the heart of the visual communication is…<\/p>\n","protected":false},"author":1,"featured_media":2531,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-2532","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-corner"],"_links":{"self":[{"href":"https:\/\/www.creative.it\/en\/wp-json\/wp\/v2\/portfolio\/2532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creative.it\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.creative.it\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.creative.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creative.it\/en\/wp-json\/wp\/v2\/comments?post=2532"}],"version-history":[{"count":3,"href":"https:\/\/www.creative.it\/en\/wp-json\/wp\/v2\/portfolio\/2532\/revisions"}],"predecessor-version":[{"id":2535,"href":"https:\/\/www.creative.it\/en\/wp-json\/wp\/v2\/portfolio\/2532\/revisions\/2535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creative.it\/en\/wp-json\/wp\/v2\/media\/2531"}],"wp:attachment":[{"href":"https:\/\/www.creative.it\/en\/wp-json\/wp\/v2\/media?parent=2532"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creative.it\/en\/wp-json\/wp\/v2\/tags?post=2532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}