UGG x AW LAB – Retail Experience
WINDOWS
For the windows of AW LAB flagship stores, we created a tailor-made display for UGG, combining design and high-quality materials:
- Large-format printing for high-impact campaign images
- Production of display props manufactured from lacquered MDF, with finishes in different RAL shades
- Production of plexiglass platform cover with film application for a refined aesthetic effect
IN STORE
Inside the stores, the project came to life through creative solutions and customized details:
- Production and customization of the escalator, integrating branding and visual communication
- Corner customization with brand-tailored graphics and structures
- Dedicated layout with focus on interior walls, emphasizing products with curated displays and premium materials
A project designed to provide an immersive experience and make the most of the UGG brand within AW LAB stores.
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