Escalators are vertical communication tools: each step can become visual branding, corporate storytelling, or an emotional campaign. Customizing them is a strategic choice.
What is an escalator?
An escalator is a continuous mechanical transportation system consisting of steps connected in a loop that moves on rails. It is mainly used in shopping malls, stations, airports, and large public buildings to facilitate moving from one floor to another. In addition to its practical function, the escalator occupies a highly visible and repeatedly traversed space, making it a perfect medium for visual communication and branding.
Key benefits
- Guaranteed and repeated visibility.
- Involvement of distracted or moving audiences.
- Enhancement of events, promos or brand identity.
Customization techniques
- Non-slip stickers printed with key messages.
- Integrated LED lighting at the sides.
- Easily replaceable seasonal or thematic decorations.
Safety and materials
- Fire retardant, durable, certified materials.
- Layout that does not interfere with mechanics or safety.
- Possibility of quick removal for change of graphics.
Choose Creativelement
Escalators can become creative vehicles for your message. With CreativeElement, turn a simple move into a memorable experience.
What are you waiting for? Contact us now.
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