Escalators are vertical communication tools: each step can become visual branding, corporate storytelling, or an emotional campaign. Customizing them is a strategic choice. What is an escalator? An escalator is a continuous…
Optical store furniture: functionality and visual comfort
The experience in an optical store must convey precision, cleanliness and reliability. Furnishings are not just aesthetics, but a means of guiding the customer through a journey of discovery, trial and trust.…
Store furniture for florists: nature, aesthetics and atmosphere
In a florist’s store, every petal speaks, every corner tells. The decor of a flower store should convey beauty, freshness, harmony. It is a visual extension of the natural world, but also…
Sports store window decoration: energy and visual identity
In a sports store, the storefront should be much more than a neat display of shoes or technical apparel. It is the first visual playing field where the brand showcases strength, movement…
Sustainable materials for commercial window displays: what to know and why to choose them
At a time when sustainability and environmental responsibility have become core values for brands and consumers, the use of sustainable materials for displays is also an increasingly popular choice in the world…
Concept Store Scenography: what it consists of and who to contact
The retail world is evolving rapidly, and with it, the way products are presented to the public. Concept Store Scenes represent one of the most innovative and engaging trends for those who…
Setting up store corners: how to do it correctly?
Store corner design is a winning strategy for enhancing retail spaces, whether inside large stores or smaller outlets. A well-designed corner allows you to attract customer attention, create a dedicated shopping experience,…
Lighting Design for shop windows: what are they and how do they work?
Lighting Design for storefronts is a key element in the world of retail and visual merchandising. It is not just about lighting a space, but creating an atmosphere that can capture the…
Rebranding and window displays: how a layout can tell a new beginning
Rebranding is a crucial moment in a company’s life: visual identity is changed, message is updated, values are redefined. But one of the most immediate and visible tools for communicating this change…
How visual merchandising influences purchasing decisions: data and strategies
In the modern retail world, visual merchandising is no longer just an aesthetic issue: it is a strategic lever that concretely influences customers’ purchasing decisions. From product placement to lighting, from color…
