The experience in an optical store must convey precision, cleanliness and reliability. Furnishings are not just aesthetics, but a means of guiding the customer through a journey of discovery, trial and trust.
Functionality and flow
- Route from entrance to counseling via the exhibition.
- Well-defined areas: showroom, laboratory, visiting room.
- Comfortable seating, vertical mirrors, technical and neutral lighting.
Materials and details
- Glass, satin steel, light wood: modern and professional effect.
- Easily sanitized surfaces.
- Modular, backlit displays for glasses.
Immersive technologies
- AR mirrors for virtual testing.
- Touchscreen for browsing digital catalogs.
- High CRI illumination to show true colors of frames.
| Element | Main feature | Customer benefit | Example of use |
|---|---|---|---|
| Tempered glass | Transparent and durable | Perception of cleanliness and visual openness | Showcases, display shelves |
| Brushed steel | Durability and modern look | Feeling of solidity and professionalism | Display structures, furniture details |
| Light wood | Warm and cozy | Visual comfort and relaxing atmosphere | Shelves, bottom panels |
| Illumination CRI ≥90 | Color fidelity | Realistic view of the frames | Counter and directional spot lights |
| AR Mirrors | Augmented reality | Quick and personalized test | Consulting area |
Rely on Creativelement
The optical store must be clear, elegant and interactive. Rely on Creativelement to create a consistent and technologically advanced visual space.
Contact us now for more information!
Leave a Reply