New Balance x AWLAB

Corner – Flagship Stores Milan, Verona, Barcelona

The corner is developed as a modular visual merchandising solution, designed to be experienced from all sides, allowing customers to move freely around the display.

At the heart of the visual communication is the box-style NB metal logo, positioned at the top and featuring integrated lighting. The contrast between the technical metal frame and the warm volumes of the wooden bases helps create a more welcoming retail environment, while evoking the artisanal and premium aesthetic typical of New Balance.

The integration of double-sided branded graphic panels within the structure ensures clear and consistent communication, guiding customers through the product range.