New Era
Corner – La Rinascente, Milan
Designed to ensure maximum visibility in high-traffic retail environments, the corner was conceived using a self-supporting display case with a faceted geometry.
This structure not only enhances the product through a 360° view, but also transforms the display into a dynamic point of interaction.
The use of transparent smoked plexiglass shelves within the metal frame creates a refined floating effect, adding both lightness and formal rigor to the overall composition.
Completing the setup, a full-height graphic panel acts as a visual landmark, anchoring the product to its lifestyle imagery.
